General

We respect the privacy of our website users. Therefore, we have decided to publish a clear and transparent privacy policy and commit to acting accordingly. The purpose of this document is to explain our conduct regarding user privacy. Among other things, we will explain what information is collected, how we use it, and what rights you have regarding this information. This privacy policy is adapted to the provisions of Section 11 of the Protection of Privacy Law, 5741-1981. This document is phrased in the masculine gender for convenience only but is intended for all genders.

We recommend reading the privacy policy carefully. Continued use of the site constitutes confirmation that you have read, understood, and agree to this policy. If you do not wish for your information to be collected in accordance with this policy, please refrain from using the site. There is no legal obligation to provide your details, but please note that providing certain information may be a condition for full access to the site’s content and the services we offer.

Information We Collect on the Site:

While using the site’s services, information about you is collected, some of which identifies you personally:

• Contact details, such as your name, email address, and phone number.
• Information you transferred as part of correspondence and/or communication with the site (these inquiries may contain sensitive personal information regarding a person’s business turnover and financial status, should you choose to do so. We recommend describing the inquiry generally and detailing sensitive information during a conversation with us).
• Information you transferred regarding offers and services that interested you.
• Usage of ‘Cookies’ and/or ‘Pixels’, some of which may identify you personally.

Some of the information collected does not identify you personally, for example:

• The type of browser from which you view the site.
• The type of device from which you view the site.
• Website usage and browsing data – duration of use on each page, which pages you visited, and actions performed on the site.
• Products you were interested in.
• User adjustments such as preferred language.

Collection of Information

The data collected, as well as content that the user uploads and/or shares and/or creates on the site, will be kept by the website owner. The databases are stored on storage servers. The website user declares that he agrees to the storage of information on these servers, which may be in Israel or abroad.

Purposes of Information Collection and Use:

The use of the information collected will be done in accordance with this privacy policy, or in accordance with the provisions of any applicable law, in order to:

• Provide and enable services as detailed on the site.
• Improve the services and content offered on the site, change them, or cancel them.
• Communicate with you and respond to your inquiries.
• Send and publish marketing information and content, and for establishing contact.
• Tailor the advertisements displayed during your visit to the site to your areas of interest.
• Enforce rules and procedures on the site as they appear in the Terms of Use.
• For control purposes – including security and fraud prevention, and identifying illegal use of the site.
• Scheduling appointments/coordinating meetings.

Legal Basis for Information Collection

We will process your personal information, including sensitive information, only when we have a legal basis to do so. The legal bases for processing are:

• We have received your explicit consent for the processing.
• And/or the processing of the information is permitted by law.

Direct Electronic Mailing and Contacting the User

The website owner wishes to update users regarding important updates, developments, and other relevant matters related to the site and its services. To ensure continuous and updated communication, the website owner may send notifications to users.

Additionally, the website owner wishes to send you, from time to time, newsletters or other messages via email, and/or SMS or WhatsApp and/or other digital means, regarding services and products as well as marketing and advertising information. Such information will be sent to you only if you have given your explicit consent, and you may revoke your consent and stop receiving it at any time.

We will not provide your personal information to advertisers. However, we may transfer statistical information about user activity on the site and in the newsletter to third parties.

Transfer of Information to a Third Party

The website owner will not transfer your personal details and information collected about your activity on the site to third parties except in the cases detailed below:

• Name and email address are transferred to the site’s mailing system provider.
• Some services on the site are provided by third parties who have separate terms of use and privacy policies: Pulsemem site, WhatsApp.
• Some information is transferred to a provider who provides storage services for the site.
• Inquiries from the site are transferred to a lead management platform (SAAS), which is operated by a third party.
• Information about your use and activity on the site will be transferred to marketing platforms such as META and GOOGLE (GOOGLE ANALYTICS, HEAT MAP) using Cookies and/or pixels. Furthermore, the site may transfer only general statistical information to third parties, which is not personal or private, regarding the use of the site, such as the total number of visitors to this site and each page of the site, as well as the domain names of the internet service providers of visitors to the site.
• In the event of a legal dispute between you and the business that requires the disclosure of your details.
• If you perform actions on the site that are contrary to the law.
• If a court order is received instructing the disclosure of your details or information about you to a third party.
• Business ownership transfers, mergers, etc.: In the event of a merger, acquisition, or transfer of assets, your personal information may be transferred to a third party as part of the transaction, provided that the transferee entity assumes the provisions of this privacy policy.

Cookies

A “Cookie” is a code used for authentication, tracking browsing data, and saving information about users. Every cookie is created by a server and transferred to the user’s browser. Your browser is what saves cookies in the memory of your computer or device. The site uses cookies for its regular and proper operation, including collecting statistical data on the user relative to site use, verifying details, adapting the site to your personal preferences, and for information security needs. Modern browsers include the option to avoid receiving cookies and to delete existing cookies. If you do not know how to do this, check the help file of the browser you are using. The site may use three types of cookies:

• Essential Cookies: Necessary for the proper operation of the site (e.g., enabling account login).
• Performance Cookies: Used to analyze site usage (e.g., Google Analytics).
• Advertising Cookies: Provide personalized advertisements to the user.

Third-Party Advertisements

The website owner may permit other companies to manage the advertisement system on the site. The advertisements you view during use come from the computers of those companies.

Information Security

Current information security systems and procedures are implemented on the site. While these systems and procedures reduce the risks of unauthorized intrusion, they do not provide absolute security. Therefore, the website owner does not guarantee that the site and its services will be completely immune to unauthorized access to the information stored in them, and the user declares that he is aware of and agrees to this.

Rights of the Data Subject

• Right of Inspection: According to the Protection of Privacy Law, 5741-1981, every person is entitled to inspect information about himself held in a database.
• Right to Correct Information: A person who has inspected information about himself and found it to be incorrect, incomplete, unclear, or not updated, may contact the database owner with a request to correct or delete the information.

Requests regarding rights should be directed using the contact methods listed above.

Reporting a Privacy Violation

If you believe your privacy has been violated within the framework of or in connection with the site’s activities, please contact the website owner and detail the circumstances of the violation as you see them. Furthermore, if you have questions or concerns regarding the processing of your personal information or wish to exercise your rights, the website owner will respond within a reasonable time to your inquiries and provide you with the necessary information. You can contact the website owner using the contact methods listed at the beginning of this document.

Changes to the Privacy Policy

We will regularly review and update our privacy policy to ensure it reflects our current data handling procedures. All updates will be clearly communicated to you, and we will obtain your consent as required by law.

The privacy policy was updated in December 2025.